It was 4 years ago this month that I first signed up for Kickstart Cart, and I can truly say that this shopping cart system is the cornerstone of my online business. I was in Singapore at the time; it was Thanksgiving Day in the USA and Tom Antion had inadvertently scheduled a teleseminar about Kickstart on that day. I distinctly remember sitting in my hotel room early in the morning Singapore time, listening and taking notes. I was just about to publish my father’s book and sell it over the Internet, so I listened intently as Tom went over all the features that are built-in. I signed up at the Starter level, and I’ve since migrated to the Pro level so that I can sell my digital products online.

I’ve used Kickstart Cart continuously since then, first for my own products, then with my local National Speakers Association chapter, and then with a my web site clients. If you have any inkling that you might sell online in addition to communicating with your clients via email or newsletters, then I’d get signed up with Kickstart right away.

There is a learning curve to working with Kickstart Cart, as there is with any full-featured program. The curve isn’t so much about what goes where; if you’re curious, you’ll figure that out. What you’re really learning is how to communicate with people over the Internet: how to connect with them, how to establish trust, how to follow up,  and most of all, how NOT to annoy them!

Successful Internet marketing requires more than just creating products and taking credit card payments; it requires the ability to establish trust in another person without the opportunity to meet them in person. It takes writing ability; it takes a genuineness of spirit. The good news is that Kickstart Cart provides the infrastructure for communicating successfully with your customers: email broadcasting, newsletter management, shopping cart functionality, ad tracking, and more. The rest is up to you!