Working with a web professional is a tricky proposition. If you’re not skilled in HTML and web site management, you’re probably going to use the services of a web designer or webmaster at some point.

There are two main challenges involved in using a web professional.

1. Who controls your web site
2. The fact that most designers don’t like maintaining a site

First of all, control of your web site really comes down to one issue: who has the username and password for the web server. If you signed on with a web professional who uses a server that can host more than one domain, then they’re going to be unwilling to give you access because more than just your web site is at risk. Control of that username and password, though, is crucial to your ability to access and update the site. If you are about to sign on with a web professional, then you need to insist on a web server that you can access. It needs to be YOUR name on the administrative account, your credit card for billing, and the emails need to come to you first.

Secondly, most web professionals who construct web sites like doing it because they like the design and creativity. I certainly did when I was working on sites for other people. Maintaining a site after that is not as interesting; a tweak here, a page there — it’s routine by comparison. Most web professionals also have more than just you for a client. You’ve got to get into their rotating schedule if you want to make updates.

For entrepreneurs and small business owners, the best scenario is one where you have a web professional who creates the site for you (if you’re not skilled or don’t have time) and you maintain it after that. If you have the time and the desire to maintain your own site, you’re going to save yourself thousands of dollars because you’re not spending $75 to $125 an hour for your web professional to handle the small changes.

Webinar Date: March 26, 2008

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